XMAS MULTILINE CH | WWD

The pop-up spaces and guidelines were designed for the Holiday Season (Christmas 2024), including some in Chile, Brazil, and Dubai, betzeen others. The storytelling concept was inspired by the heights of the North Pole, featuring crisp white snowflakes that evoked a fresh, classic Carolina Herrera vibe. Among the immersive experiences, ski cabins added a unique touch to the overall atmosphere. All elements were based on the shared guidelines, including materials, finishes, and technical drawings, ensuring consistency across locations.

Implementation Images of the XMAS POPUP CH 2024 in Chile.

Implementation Images of the XMAS POPUP CH 2024 in Brazil.

Implementation Images of the XMAS POPUP CH 2024 in Dubai Mall.

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