CH Beauty POP UP | Macys HSQ NYC

During 2024 I had the great opportunity to responsibly manage from scratch to production the first POP UP in Macys Herald Square NYC for the Brand. The animation started in November for Christmas and continued with Chinese New Year Year of the Snake until Valentines Day. The idea was to create a truly corporate space animating it for each season. It was a whole challenge because I developed the communication skill between the internal departments of the Brand (Retail + Operations + Development + Shopper Experience), the American market and the retailer Macys.

A glimpse of the ground floor of MACYS HSQ and analysis of where our animation will be located next to the stairs and with full visibility.

A quick review of the zoning & main flow in this multi-line animation of 5m x 6m where all the teams have worked together (Retail + Marketing + Operations + Market + Shopper Experience).

Renders developed for Christmas 2024 Holiday Animation implemented in November 1st.

Sketch up Model 3D File developed by me for presenting the proposal to the Market, Retailer and Brand.

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